A retro throwback that’s easy to play, hard to put down
Delta recently introduced its Delta Sync Platform. A place where SkyMiles members can enjoy free WIFI while engaging with the brand and its partners.
The only problem, most people were logging in for the free WIFI and hopping straight off to the internet. Delta had an engagement problem.
So, we created SkyHopper – an 80’s nostalgia game where you hop cloud to cloud collecting as many SkyMiles facts as you can for a chance to win $400 Delta Gift Cards!
With our heads planted firmly in the clouds, we got to work
Taking cues from other successful mobile games, we leaned on 80’s nostalgia and gave it a 16-bit look. This touched on a player’s affinity towards games of a bygone era. More importantly, it made sure that SkyHopper loaded for passengers at 30,000 feet!
When it came to gameplay, a classic, vertical scroll format was chosen where players had to tap to hop from cloud to cloud to stay in the air. The higher you go, the faster it scrolls and the harder it gets. This taps into its addictiveness.
Awareness in disguise
There are 24 SkyMiles facts in total that a player could collect. Most are benefits that members don’t know existed. Each one has its own iconography for quick reinforcement, while tapping into a player’s desire to collect new and different ones.
The more passengers play, the more they collect SkyMiles facts. The more SkyMiles facts they have, the more entries into winning a $400 Delta Gift card. This keeps players playing repeatedly across multiple flights.
In just six weeks, this thing has really taken off
Now it’s your turn to give it a go
Stretch out your thumbs (or fingers) and get ready to hop. Scan the code to play now.
