Delta milestone awardS
An Integrated, Multi-Channel Campaign Celebrates 17 Record-Setting Medallion Members and 13 Remarkable Delta Employees.
FINDING OUR MILESTONE WINNERS
We dug into travel data to find the Medallion Members with the most impressive stats. Who flew the most miles? Who went to the most countries? The most cities? Who flew on the most types of metal? Who donated the most miles? The stats were impressive. But even more impactful were the stories behind them.
SHARING THE WINNERS AND THEIR STORIES AT DELTAMILESTONES.COM
You’ll meet Jere, a Nashville businessman who achieved 11 Million Mile Status this year and the Mega Miler award. Kurt, our Trend Setter, who travels to emerging healthcare markets to connect with doctors and patients face-to face. And Kim, an Exceptional Crew Tracker who consistently goes above and beyond to care for her crewmembers. These are just 3 of our incredible winners—get to know the rest.
SURPRISING ALL OUR WINNERS WITH A SPECIAL MILESTONES DELIVERY.
All Milestone winners received a TUMI® suitcase filled with a plane tail-inspired trophy, a limited-edition brass bag tag and a hand-written notecard, thanking and congratulating them.
RECOGNIZING OUR MEMBERS IN AIRPORTS, SOCIAL MEDIA AND SPONSORSHIP PLACEMENTS
Medallion Members’ achievements are featured in Hubs and Focus Cities with paid media support.
CELEBRATING THE MILESTONES OF EVERY MEMBER
For the third consecutive year, we are sharing a “year-in-review” email with hundreds of thousands of Medallion Members. Their 2018 travel stats are in a screenshot-able format, ready for sharing. And this year, they can see how their travel stacks up to Milestone Winners’.
TOASTING EMPLOYEE MILESTONE WINNERS WITH AN ATLANTA LAUNCH PARTY.
We had the pleasure of awarding 3 employees in-person with a reception in their honor.
THE INAUGURAL DELTA MILESTONE AWARDS ARE JUST THE BEGINNING.
More to come in 2019…