#DeltaMedallionLife Snapshots: Family Travel

Scroll through the plane window views and seat upgrade selfies Delta’s Medallion Members have tagged #DeltaMedallionLife and an unexpected trend emerges: family travel photos. For Medallion Members who are parents, miles and Status are never worth more than when they’re helping them travel with their families.

To celebrate that nuance, we interviewed #DeltaMedallionLife parents and used their answers to create a promoted Instagram and Facebook video post for International Parents’ Day that recognized Medallion Members for the ways they share the world with their loved ones.

On Parents’ Day, we went where Medallion Member parents needed recognition most: MCO—the airport closest to Disney World. A surprise announcement alerted our audience to visit a gate in the Delta terminal where we gave away special-edition #DeltaMedallionLife Parents’ Day t-shirts and more.