Taking the joy of a delivery from 10 to 11
Getting a package delivered is an automatic mood booster. And at the holidays, Walmart delivers millions of ‘em. We saw that as an epic opportunity to create a holiday experience that goes above & beyond. We delivered an extra, surprise “gift” on top of the one inside the box. All via an unexpected device—the packing tape.
Shoppers scanned the QR code on the tape to reveal a superstar holiday greeting. That’s more joy than their box could hold.
We asked our Walmart celebrity brand partners & some of our brightest associate stars to record holiday messages for our customers. We also partnered with Cameo for more shout-outs. These unscripted, from-the-heart videos gave a glimpse into their favorite traditions, festive moments & creative talents. And the lo-fi shooting style meant each greeting felt authentic and personal. After watching their shout-out, shoppers could watch another one, share it on social or head to Walmart to shop for their next delivery.
From our fam to yours
From King James to the Godmother of soul Patti LaBelle, from our own Vernon from Mount Vernon to Geo the rapper from Kansas, the holiday shout-outs cemented our campaign mission to Joy. Fully. this year. And, they brought friendly faces to your door at a time when we’re most looking forward to celebrating together.
We delivered joy everywhere!
Our code was scanned in thousands of towns, from Albuquerque, NM to Zephyrhills, FL. Our joy even went international—traveling as far as China, Argentina and Germany. On average, viewers spent 35 seconds watching our Walmart friends, proving that a little joy goes a long way, and 61% of viewers watched more than one shout-out.