Women know what to expect when they’re expecting. They spend hours researching the changes their bodies are going through
and what to anticipate when the baby arrives. But unexpected bladder leaks, changing menstrual flow, and discharge can leave new moms feeling anxious and alienated by their post-baby bodies. It may be the one thing they aren’t prepared for.
Luckily, Stayfree and Carefree are. We needed to introduce moms to the only pads and liners with all-in-one protection for any
kind of leak. That’s why we launched Ready For Anything — a campaign that showed women our products are ready for any surprise
mom life has in store — just like they are.
We showed moms our all-in-one products have their back —
for sneaky sneezes, leaky laughs, and everything in between.
In video content, we dramatized the common leak triggers and “uh-oh” moments moms know all too well.
And with an original 3D render, we visualized how our multi-fluid absorption technology can handle any kind of leak.
We created new resources to help moms feel ready for anything their
post-baby body has in store.
In partnership with Scary Mommy and pelvic floor therapist The Vagina Whisperer, we created videos and articles addressing common issues moms face — with a nod to how Stayfree and Carefree can help you be prepared.