Many studies show that Americans are taking less and less time off from work, affecting our health and happiness. Altogether, American workers left a staggering 768 million vacation days on the table last year. Delta wanted to make sure that SkyMiles Members used every second of their PTO, and created a sales event to encourage them to go.

An email inspired you to grab a deal and go OOTO.

Mileage redemption increased by 21% compared with the previous two weeks, and open rate increased by 5% compared to similar campaigns.

And social posts slashed the excuses that are stopping you .