In a world where we follow our feeds, #SkyMilesLife is making the airline loyalty program mean more. Anchored by the first travel search engine fueled by Instagram, the #SkyMilesLife campaign has helped turn a program that was once ruled by miles and stats into a movement built on connecting with fellow travelers.
We started our campaign with targeted placements, encouraging active travelers to bring us along on their trips.
User-generated content poured in a record pace, and we were ready to go live.
Custom content filters let travelers sort UGC by place, interest & type of trip,
creating a travel inspiration engine entirely powered by the trips of fellow SkyMiles Members.
Where to next?
We introduced DeltaSkyMilesLife.com on social and via email, encouraging travelers to search the site for their next destination.
LIVING THE #SKYMILESLIFE
Our hashtag is going strong on social. Travelers continue to share photos and stories from around the world.
TELLING STORIES WITH #SKYMILESLIFE
We used the incredible photos and stories from our members to inspire new trips. Through the tagged content we were able to see what destinations and experiences were the most popular and promote them to members.
Videos onboard Delta flights worldwide celebrated #SkyMilesLife contributors.