Creativity + Data + TecH
We gave hundreds of thousands of Delta’s
most loyal customers a personalized
video recap of their year in travel.
No two videos are alike.
Delivered personalized videos to hundreds of thousands of Delta customers.
Generated tens of millions of unique data points and travel stats across all unique videos.
Celebrated each and every single Medallion Member’s 2017 travels in a shareable way.
Engaging. Innovative. Data-Driven.
Every customer received a personalized email and custom landing page.
With one tap, customers could easily share their highlights on Facebook, Twitter and more.
SEE THE RESULTS
Click-thru rate was 3x higher than the 2017 email-only campaign
1151% increase in usage of #DeltaMedallionLife hashtag.