See it, snap it, shop it
With dupe culture trending on social & inflation on the rise, Walmart saw an opportunity to give shoppers the look for less. Introducing Trendgetter, an AI-powered visual shopping experience that instantly delivers shopping inspiration by matching the item you’re looking for with an affordable Walmart version.
Shoppers simply take a picture of the item they want, then Trendgetter instantly matches it with a visually similar item from Walmart.
We developed Trendgetter with Google Cloud Vision AI technology, which gleans metadata about the item. Then Trendgetter searches the Walmart catalog with those terms. This interaction happens in seconds, creating a seamless experience for the shopper, dropping them on Walmart to buy or to keep looking.
