Vote Then Fly

Election Day is an important day in the U.S., but the second Tuesday in November isn’t always top of mind when people are booking travel. When we discovered thousands of our U.S. travelers would be away from home over November 6th, we reached out to remind them to make a plan for voting before their trip. Each email directed travelers to voting information for their state.

With over 80,000 impressions, our email not only successfully empowered Election Day travelers to participate in the midterms—it strengthened Delta’s customer relationships by providing them with an unexpected resource they may not have known they needed.