Playtex Sport is the only tampon with 360° protection. Others just aren’t designed to move with your body.
But most women are still using the same tampon they chose in middle school — even if it can’t keep up with their active lifestyle today.
We needed a way to get women who never slow down to stop and question their default. So, we launched We Are Made To Move —
a bold campaign that shows women Playtex Sport has movement in its DNA, just like they do.
We brought our campaign to life with a sisterhood of movers and makers.
We wanted our campaign to be made by real women, for real women. So we partnered with talented female makers at every stage of the production process — from directing and casting to editing and music composition. We took the same approach to our talent as well,
only casting real athletes — not actors.
We took Playtex Sport from period care to period gear.
In social content, we positioned Playtex Sport as an essential piece of athletic equipment. We created an original 3D render to bring our 360° technology to life — and challenged women to upgrade their period gear with every post.
We enlisted diverse TikTok creators to show how Playtex Sport
lifts, flips, and moves with you.
Our lifestyle and fitness influencers demonstrated that no matter how you move, with Playtex Sport, your period can’t slow you down.